Sunday, January 4, 2009

Custom Wedding Package

Custom design ties a wedding together, starting with an original and modern tree logo as inspiration an entire wedding theme is developed. Let's be honest, the pressure of designing my own wedding invitations was a task I didn't take lightly. Wedding invitations should not only reflect the style of the couple but set the tone for the entire wedding. I wanted them to be personal, professional, fun and PERFECT. We strive to be eco-friendly so I knew that a seal and send on recycled paper would be the final product but I also didn't want guests to think we were trying to be cheap. Continuing the design onto programs, thank yous, table labels, the guest book and even a custom Flash slide show creates a personalized wedding that lets the guests know every detail was well planned.



If you are planning a special event and want a cohesive design plan, consider having custom invitations and stationary that spill over into unique details throughout the event. Presentations, decor and gifts can all be tied back to your theme and create a lasting impression on guests. For help with the visual aspects of your event planning contact laurie@abelladesigns.com today to create a one-of-a-kind event.

Knaffle's Tent Rental

Family business takes the next step by creating a web presence. Knaffle's Tent Rental has provided tents and event services since 1992 to a strong local base of customers. With the expansion of product offerings and services, the time was appropriate to expand their marketing efforts as well. The web site highlights some of their work as well as promotes their expanding capabilities. Most importantly, it allows them to compete in a wider service area and attract potential clients in a new way.





Knaffle's Tent Rental was not only smart enough to realize the opportunities a web site would provide, they understood the importance of search engine optimization and web marketing as well. The end result now puts them in several top positions for their targeted keywords on Google. If you are looking to take your small business to the next level, contact laurie@abelladesigns.com today to start your customized web package.

Saturday, November 8, 2008

CCP Trade Show Booths

CCP needed not one, but three 10 foot trade show booths with a tight turnaround. However, their agency, FLR Marketing Group, already had a full schedule. Working through FLR, I designed the trade show booths to fit the needs of CCP and allowed them to receive their displays on time. The booths were designed with integrated graphics, allowing them to stand alone for smaller booth space or for two of them to be combined for a full 20 foot booth.

Trade Show Booth

Trade Show Booth



If you are a design firm seeking freelance talent or a ghost designer, please contact Abella Designs at laurie@abelladesigns.com for more information on how I can help you complete projects and stay on top of your case load. I treat each project as if it were my own and make sure projects stay within set time lines and budgets. Of course, the choice to disclose my presence to your client is up to you. If you choose to keep me as a secret, your secret is safe. You never have to worry about losing a client to Abella Designs, any client you need assistance with will stay your client.

SFI Sales Presentation

SFI was looking for a complete presentation package to introduce their products to prospective international clients. The innovative result combines a convenient side-pocket folder with stapled catalog insert, business card and presentation CD slots, and eight individual fliers. The tabbed fliers vary in size for easy browsing and identify key aspects of SFI and their product lines. The entire package provides an easy way for SFI reps to wow customers and present a custom leave-behind.

Presentation Package



Leave-behinds are a great way to follow up an informational meeting. They give the clients more than a business card to remember you by and allow them to look into your products further, at their own leisure. You may also want to include feedback cards or coupons. Anything that gives the client an opportunity to contact you again. It's best to present the handout at the end of a meeting so clients are not distracted during your presentation and so they don't toss it aside assuming you will cover everything in your presentation. Make sure to tell them there is additional information inside and offer information of value, not just a summary of what you already presented. If you are looking for a unique sales package to mail or use as a presentation leave-behind, contact Abella Designs to create a message your prospective clients can't refuse. laurie@abelladesigns.com

Finally

Let me start by saying yes, finally, I am fully committing to abelladesigns.com. I feel obligated to thank those who kept politely asking "are you done yet" when they may have thought I had given up and knew I really needed a giant push. Amber, Corinne... you can quit asking!

I have worked as a graphic designer for the last 8 years and have had the opportunity to work in house, at an agency and under freelance contracts. Although I have been fortunate enough to love every one of my past jobs, I have always had the desire to be independent and to have more creative and executive control. The recent move to Bismarck has left me realizing that there is no better time to suck it up and get down to business. How can I fear failing when I am currently unemployed? Right?

I guess that leads me to a bigger thank you... Randy. Refraining from comment on the days when I seemingly accomplished nothing, reassuring me that you can handle the bills when I know there are some big items on your wish list, and most of all believing in my abilities. Thank you for allowing me to dream.

For those of you wondering what Abella Designs is all about, let me give a brief summary. Fresh. Focused. [Fun]ctional. My goal is to provide every client with original and creative work that allows their business to surpass the competition. Many people fail to realize the importance of design, but when you start to analyze every part of life you see that design is constantly influencing your decisions. You picked up a magazine in the store because something on the cover caught your eye, that's not a fluke. The color, size and placement of that text or graphic was intentionally put there by a designer to influence your decision to pick up the magazine. The same is true for any company, it's the good design that gets noticed. Please don't trust your company image to just anyone, affordable design is available and a qualified designer can be your most valuable asset for increasing sales. I always offer free consultations and work within your budget. There is no reason to have the secretary make another brochure that goes unnoticed.

Please stay tuned for future news from Abella Designs and let me know if there is a design topic you would like to hear about. laurie@abelladesigns.com